Often we don’t understand where our best ideas really come from, but we understand intuitively that they are right. At a flea market somewhere in Europe sometime around 1996, I picked up a small antique wooden toy of two figures sitting on a seesaw. Something about it grabbed my attention. It sat in my home, just one of many playful objects I collected. One day I thought “Seesaw would make a good name for a company having to do with design, filmmaking, storytelling…” and I filed that idea away. A couple years later, when it was time to hang out the shingle, I called my company Seesaw Studios. I handed a business card to an old family friend one day, and she smiled sweetly. “Do you realize what you’ve done here?” she asked. I didn’t. She reminded me that my dad, who had died the year before, always talked about having balance in life. When you’ve got a problem, weigh the options, write down the pros and cons. He often used to illustrate that concept with scales. In fact, I had many times bought him little antique scales at those very same flea markets. My dad was a technologist who had a secret desire to be an artist. Little did I understand that I was making a playful homage to him when I named my company.